Google Ads Management Services
How Do Google Ads Campaign Management Services Work?
Google AdWords campaign landing page example
Paid Campaign Analysis & Implementation
With an established Google Ads account, we will analyze historical data to find what performs most favorably and tailor other parts to act similarly. We will then change bidding options, keywords, ad text, and destination links to align with our goals. The goal is to drive as many leads and sales possible per dollar spent.
Conversion Tracking & ROI Analysis
Our reports show which keywords are creating leads or sales and which are not. We monitor this to be sure we are focusing on the keywords that are working best and targeting specific phrases.
Search Network Advertising
We monitor your search network advertising progress and engagement to adjust bids, ads, and keywords to engage the best users that will convert most effectively on your site.
Ad Variation & Testing
Multiple ads are tested using A/B testing methods to determine which ads lead to the highest click-through and conversion rates. We will also develop landing pages, copy variations, and test which works best.
Monthly Maintenance
All aspects of the account will be reviewed each month to determine what areas can be improved and ensure the campaign is running smoothly. Negative keywords will be added and regular adjustments made to continuously improve results.
Our end goal is to create a campaign with a high ROI that allows your company to spend wisely and grow profitably month after month, year after year. The manual process of reviewing your account ensures you’re not spending too much, and your ads are always shown in the optimal positions to convert. Throughout our process, we’ll discover the keys for your website to be successful via PPC and grow the campaign as profitability and ROAS rises. We’ll work hand-in-hand with you and have conference calls each month to ensure we’re on the same page with goals & results.
As Google Ads management experts, we offer the following services:
At OuterBox we create and manage highly successful Google Ads accounts to drive new leads and sales to websites every day. As a Google Premier Partner, we’re fluent in Google Ads and able to deliver a high return on your ad spend.
Keyword research and planning
Google Ads campaign budget analysis
Campaign structure & bid models
Competitor analysis
Landing page creation and optimization
Ad copy creation & testing
Conversion rate analysis
Content review & modifications
Google Analytics review
Ongoing bid adjustments
& much more
How Does Google Ads Work?
Google is the #1 search engine people go to when looking to seek information or solve problems, so being present precisely when they are looking for your product or service is crucial. Google Ads gives you a chance to choose which searches/keywords your ads appear for, what message you deliver to your potential customers, and which pages they visit when they first land on your website.
We leverage the power of Google Ads to reach your customers at the right time, as we send them to the content on your site most likely to answer their questions or solve their problems. Using the various tools and tactics within Google Ads, we can attract visitors who are unfamiliar with your brand, remind past site visitors of what you have to offer, and help grow your business by increasing your sales or leads.
Google Ads Dashboard
How Much Do Google Ads Cost?
Google Ads are based on a cost-per-click model, meaning you pay each time someone clicks on one of your ads and visits your website. Each keyword has a different cost-per-click depending on how popular that keyword is and what other websites are willing to spend. Google Ads runs off of a bidding model, meaning if you’re willing to pay more than someone else, your ad will generally be above theirs. Because of this, the keywords that are most popular or work best for businesses to drive sales and leads, are usually the most expensive per click.
One of the main benefits of Google Ads is that what you spend is completely up to you. If you are held to a strict marketing budget, we can work with you to decide which campaigns to prioritize so that we can maximize your return on investment. We will work with you to decide the optimal budget, based on your goals and competitive landscape, but the budget we ultimately agree on can be (and should be) increased or decreased depending on how the campaign is performing, seasonal changes in demand, or a variety of other factors. Regardless, you will always be aware of what you are spending, and you’ll always have complete control over the budget.