Managed SEO & Digital Marketing Services
Did you know that 75% of all clicks on search engine queries go to organic results? Organic SEO drives traffic and boosts rankings, and content is what drives SEO.
Getting your website to rank in Google is not about peppering your pages with one or two keywords anymore. Google’s algorithms focus on quality content that engages, builds trust and establishes authority within your industry.
But, here’s the thing, when it comes to search engine optimization, it’s not as simple as pressing a button and making it happen. Achieving good SEO results requires cutting-edge expertise in order to it properly.
Creating campaigns and working on SEO is not quick and easy.
So many people think there is a “secret recipe for SEO” or “special do it for you SEO tool” that will help them rank in number one positions on search results pages. It just doesn’t work like that. If it were that easy wouldn’t everyone be ranking on page one in position one?
Sure there are tools and services you can add to your site that assist you with doing some of the heavy lifting, like Yoast SEO, All in One SEO, or our current favorite, SEOPress, but they are not a “magic bullet” that is going to send your website soaring to the top of page one in Google, Bing or Yahoo.
SEO work is hard. SEO work is time intensive. And, SEO work is laborious. And, it can take some time to see positive results from all that work. There are so many things that go into SEO work these days — citations, backlinks, keyword research, SEO optimized copywriting, creating custom meta titles and descriptions, on-site work, off-site work, videos, social media marketing, and the list goes on. It’s not just about throwing up a bunch of “keywords” on your page and seeing what sticks anymore. The competition is too fierce with billions of websites being indexed online.
Even our clients with the lowest budgets are requiring, at minimum, 30 hours a month worth of work — just on keyword campaigns alone! That doesn’t even include things such as citations and directory listings for local SEO, social media posting, content creation, blog writing services, and all of the other things that go into proper SEO efforts.
SEO is also a long-term game. If a client isn’t willing to give it a good six months to a year to manifest results, it’s not even worth their money to jump into managed SEO at all. (But, that’s not to say that you shouldn’t be following good SEO practices when creating your own website and blog content – you definitely should be doing that all the time!)
We’re talking about full-scale professionally managed SEO work.
When we work with an SEO client, we invest a significant amount of time, resources, and expertise into each of them. But that also means that there’s only so many people we can work with at any given time. So their commitment to stay in for the long haul must be there, coming out of the gate.
Can’t you just do your own SEO work?
I’m sure you have asked yourself, can’t I just do my own SEO work? My answer to that is I am confident you can. But, should you is the more important question? Do you have the time to learn it all? Is it a good use of your time? Check out the our article about this that goes over the pros and cons of doing your own SEO work.
Whether you decide to DIY it or hire a professional, I recommend grabbing a cup of coffee and watching the very informative video above by my favorite SEO guru, Brian Dean. It really helps to have a full grasp of what is involved in the process — and he only scratches the surface still.
There are many facets to SEO, which can include, but are not limited to:
Optimizing an existing website to improve current rankings
Keyword reports, research and optimization for specific pages
Promoting a website that is already optimized to improve and maintain rankings
Promoting a video (or other content) posted on an authority website like YouTube
Creating premium content for web pages, blog entries and press releases
High-level consulting with advanced SEO strategies and help overcoming penalties
Social media marketing strategies
Advanced link clean up to help recover lost rankings
Pay Per Click ad management to leverage paid advertising
Competitive SEO
Local SEO and marketing to establish local online visibility
Sample SEO Package Costs
Each service is going to require varying amounts of time to do. There is no one-size-fits-all when it comes to SEO and pricing will depend largely on what your goals as a client are. But, to give you an idea of what type of services and ballpark pricing are available, here are a few scenarios. These prices below are not a fixed price quote, but rather a general estimate of what a client might pay for a particular set of SEO services.
Local SEO Packages
The Local SEO Packages focus on relevant citation building, effective on-page optimization including local schema implementation, natural link building, methodology-based solutions, and Google Map pack inclusion. These services are ideal for businesses with actual physical locations and want to build their presence locally. We work to help you attain natural local ranking, and drive traffic to your business.
We focus on a certain number of keywords, depending on your Local SEO package, and work to obtain results for those keywords for you. Our services start with a website audit to help us determine things that can be improved upon there, and we offer such services as:
Google My Business Profile Setup and Optimization
Local Schema Markup
Citations and Business Listings
On-page Content Optimization
Meta Title & Description Optimization
Monthly Link Building
Monthly Reporting
Package Frequency: Monthly
Minimum Time Commitment: 6 Months
Expect to Pay: $1200 per month and up, depending on the level of service, number of keywords, and amount of time you would like us to put into your account
Organic SEO Packages
Our Organic SEO Package provides both on-page and off-page optimization (through a mix of blog outreach, magazine submissions, backlink diversification, and other rank building activities). It is ideal for businesses that primarily do business online, compete nationally, or do not have actual physical locations. We work to help you to expand your online reach and capture a bigger audience to your website.
We focus on a certain number of keywords, depending on your SEO package, and work to obtain results for those keywords for you. Our services start with a website audit to help us determine things that can be improved upon there, and we offer such services as:
Regular to Advanced Technical SEO Optimization*
On-page Content Optimization
On-page Hygiene*
Keystone Content Generation*
Monthly Link Building
Monthly Reporting
Frequency: Monthly
Minimum Time Commitment: 6 Months
Expect to Pay: $1200 per month and up, depending on the level of service, number of keywords, and amount of time you would like us to put into your account
Why We Require A Time Commitment For Managed SEO Services
It’s important for you to have clear expectations from the start to avoid frustration with your managed online marketing services. A minimum of six to twelve months needs to be given on most services in order to start seeing some rank growth, especially for a totally new website.
As stated above, this is not an easy process – that’s why you are hiring someone else to manage it, right? – and it takes a lot of time and a lot of work to do. It requires a lot of man hours on our part. If you aren’t willing to commit to the time needed to see growth, we can’t help you.
And, you must also be willing to be involved, to a certain degree, in the process. Keywords selection is vital to bringing in quality leads. As a client, you must be involved in keyword selection and evaluating content created for them. The right keywords bring the right kinds of visitors to your website.
Also, understand that mild fluctuations in rankings are normal over time. The overall direction of your ranking trend is best evaluated month to month. Summaries of your campaign’s progress are prepared each month for you to review.
Frequently Asked Questions
Do you offer a guarantee?
Google strictly warns SEO marketing firms against giving ranking guarantees. As a matter of fact, they forbid them from doing so. We can only guarantee to deliver the service levels we agree upon, and to keep you updated on the progress of your campaigns regularly.
How do you organize payment and contracts?
Our full service campaigns launch on a scheduled basis twice per month. Payments are organized one month ahead of time and paid prior to work being completed. We launch new campaigns and service cycles on the 1st and 15th day of the month, and all reports and invoices are arranged at this time.
If I don’t like my results can I get my money back?
No. Managing SEO for a client expends a considerable amount of staff, time and effort. We follow white hat SEO techniques, which is what search engines like Google are looking for. But, the quality of your rankings depends on a variety of factors, many of which may have nothing to do with the managed SEO services we are providing.
As a client you should be doing things too, to help your own SEO, like consistently posting new content, through a blog or to your website directly. This keeps your website relevant to search engines. There is nothing they hate more than a dead site that no one updates.
You should also be doing things such as actively promoting your own site by including your URL in every piece of printed correspondence your company sends out, whether it is a letter to a customer, a business card or a thank you card for a job. If advertising in print, be sure to include your website address in your ads.